Marketing Manager

San Diego, CA

Full Time

Experienced

About Good Life

Good Life Property Management is a growing residential property management company serving individual and small-portfolio rental property owners across Southern California. We operate in San Diego, Orange County, and Riverside and are entering a focused growth phase.

Our culture is built on ownership, growth, and developing A-players from within. We value people who care deeply, execute relentlessly, and grow into leadership through responsibility, not titles.

The Role
We are hiring a Marketing Manager to own the marketing function end-to-end.
This is not a coordinator or support role. This is a hands-on, player-coach role for someone who is ready to step into real ownership and grow into a Head of Marketing over time.
You will inherit strong momentum:

Established SEO presence
Engaged newsletter audience
Active referral base
Recognized brand in our markets

Your job is to turn that momentum into a scalable, measurable growth engine.
You will both execute and lead. You will be in the weeds, making decisions, prioritizing work, and driving results across markets. If you are looking for a role where strategy is set for you or where you mainly manage others’ work, this is not the right fit.

Job Duties
Marketing Strategy & Leadership

Own marketing performance across all markets and channels
Partner directly with executive leadership on growth strategy
Translate company goals into clear marketing priorities
Lead marketing initiatives as the company scales

Performance & Growth

Drive qualified lead volume, quality, and cost efficiency
Improve SEO performance and website conversion rates
Plan, launch, test, and iterate campaigns
Strengthen messaging, copywriting, and brand positioning (writing or heavy editing required)
Coordinate geographic growth efforts in San Diego, Orange County, and Riverside through targeted campaigns and performance tracking
Develop and execute marketing initiatives focused on the 5–15 unit multifamily segment
Track and analyze key performance metrics (leads, conversions, cost per lead, ROI) to continuously optimize results
Build and maintain dashboards that clearly show marketing impact

Sales Alignment & Execution

Work closely with Sales and Leadership to align marketing with business goals
Support sales with marketing materials, campaigns, and follow-up systems
Improve lead conversion through better marketing-to-sales alignment
Coordinate with external agencies and partners to ensure deliverables stay on track

You will not just report metrics.
You will drive decisions.
Performs other duties as assigned.

Qualifications
Required:

5–8 years of marketing experience
Recent hands-on execution experience (in the last year)
Background in performance marketing, SEO, website optimization, or lead generation
Experience working closely with sales or revenue teams
Strong prioritization and decision-making skills
Comfortable working in a fast-moving environment with ambiguity
Accountability and ownership mindset
Comfortable being in the weeds and owning day-to-day execution
Experience in local services, SMB, or service-based businesses preferred
Motivated by growth, responsibility, and long-term impact

Compensation & Benefits

Base salary: $90,000–$110,000
Performance bonus tied to outcomes
Long-term growth opportunity into Head of Marketing as the company scales and as you demonstrate ownership, judgment, and leadership.

Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Professional Development

Schedule:

8-hour shift
Monday to Friday
8:30 – 5:00 PM PST - Hybrid

Work Location: 5252 Balboa Ave #704, San Diego, CA 92117

About Us

Our mission at Good Life is to make owning rental property easy. We are passionate about improving lives and everything we do is about helping others and becoming better versions of ourselves. We are a results-based company with an entrepreneurial attitude. We are looking for a leader who is looking to grow with a company, who takes extreme ownership of their role, and who enjoys helping others.

Listen to our Story from the founder Steve Welty: https://www.goodlifemgmt.com/about

About Good Life Team Members:
The team at Good Life is driven by our core values: These values define who we are and how we run our business.

Team First
Raise the Bar
Good Vibes
Problem Solvers
Growth Mindset

Additionally, each team member needs to be an A player.

For more about our team: https://www.goodlifemgmt.com/about/

EEO Statement:
Good Life Property Management is an Equal Employment Opportunity employer. We are committed to providing a workplace free from unlawful discrimination in any of our programs or activities. We do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or any other basis prohibited by applicable law.
 
Additionally, our organization participates in E-Verify. To learn more about E-Verify, including your rights and responsibilities, please visit: www.dhs.gov/E-Verify.

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In the past 12 months, which best describes your marketing work?*

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This role requires writing and heavy editing (ads, landing pages, emails, sales enablement). Are you comfortable doing this yourself?*

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Marketing Manager

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